Why did so many disparate groups all agree it was worth so much time and energy? for the last decade, Twitter has occupied a unique role: it is an engine for synthesizing and proliferating consensus, in real-time, across every conceivable topic of political and cultural concern. In this, it was a unique form of popular power, with each voice having potential standing in a given beef.
Apple's turnaround was situated during a dramatic moment in hardware evolution, where things were simultaneously shrinking and increasing in power. What was casually termed innovation was Apple's relentless application of emerging technologies to genuine consumer needs and frustrations.